PRINT MEDIA ADS GIVE BIGGEST BOOST TO SALES

>

PRINT Media is the most effective form of advertising for retailers, with new research showing that the medium helps to significantly increase sales.

A study by econometricians at BrandScience for the Outdoor Advertising Association (OAA) has found that, for every £1 spent on newspaper and magazine advertising, retailers get a sales increase of £6.23. For every £1 retailers spend on television and outdoor advertising, their revenues increase by £3.57.

Despite the growth of online advertising, the OAA said the research proved that traditional media was more lucrative than online for “bricks and mortar” retail advertisers such as supermarkets and high street clothing shops. For these retailers, online advertising generated £2.23 in sales for every £1 spent.

The findings that traditional advertising mediums such as print are still effective and, in some cases, could prove more lucrative than online marketing, will come as welcome news to the media industry.

Courtesy of Daily Telegraph